Monday, April 20, 2026

Rim, forgets single-minded messages.

Photo credit Mohamad Haidar - I had mine but Mohamad had better colors

There's so much going on here. A canned water, with lemons, giving you pure sensations, all of this in the realm of a small billboard right on top of the Rim water building. If I did not have time to process this later at home, I am not sure I would have understood anything of what was offered. Still, I have no idea if this a new category introduced in the market, and if so at what pricing considering the Lebanese customer at large is still incredibly price-sensitive. Sure with less clutter this could easily be salvaged but sadly Rim fell into the let's=insert-as-much-info-as-possible gimmick so much they lost their own footing.