So let's admit it - banks are not exactly high when it comes to people's trust and respect after swindling their customers with a huge ponzi scheme which defrauded everyone and stripped them out of their cash. So most Alpha banks are pivoting to digital banks - so that at least the association to the original institutions is a little camouflaged. Digi joins the fray as the new arm of Bank of Beirut. The ad, courtesy of Mink, plays on the "national sport" that is waiting in line to have you bank matters attended to.
Well, the idea is simple, is to "finish, without taking part of the marathon". Because obviously no one wants to queue when they can handle that privately from their telephone app. And... it is "a bank without being a bank" - which it is, yet, no one said it this way prior. See the ad here.
