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| Photo credit Jad Al Masri |
So it took a while but here we are. Anamorphic (that's 3D) billboards hit Lebanon, and whereas still not "branded" Promomedia is showing the potential of what they can do with a bottle and a cat. Apparently there are a few of them to go around - Spinney's Achrafieh and Verdun - so this is becoming something to watch out for. Interesting, what's with everything going on, war and all, we eventually get a (relatively) new technology for advertising.