Alfa has issued its Mother's Day ad - the concept is "el denye emm" - an Arabic idiom that "life is a mother" (it teaches you, takes care of you etc...). See the ad here. OK, you did not hear it from me but I detected a very strong AI feel here, also, again - speculation your honor - but the ad seems like a down-low copy of the iconic Nido "kebro el wlad" ad (here). If not so I am betting my neck it was on their mood board.
In comes Parazar, with interestingly the same backbone "el denye emm" - listen, no, this is not one of my #CompareandContrast posts where brands end up imitating each other because well, it is only normal for the idea to float in different minds for the same occasion. The difference? ParAzar came with their arsenal of beautifully and professionally shot marriages and events. Add to this a kick-ass copy which drives the message home without being pinch-me-till-I-cry, and you have a dignified and well-put ad which expresses its message and lets you connect the dots. See the ad (here).