Friday, March 27, 2026

IKEA walked so that Maliks could run

Maliks is at it again, but oddly with a lovely jab - one that compares its own merchandise to the luxury house's insanely expensive alternatives. Lovely indeed, except, IKEA was there for a long time before Maliks did it. The proof is always in the pudding, and when IKEA joked about its own Frakta bag compared to the Balenciaga (here), or about its own towel as apposed to the Towel skirt, that's a bit old news at this point. But, still, props for Maliks for leaving behind his silly riddles. Also, never forget, design has humble origins (here).