Exotica just gave us this lovely ad. "My safe space" - it is supposed to be an ad for Mother's Day - interestingly it does not feature a mother but rather a grandmother with a grandchild. So basically they skipped a generation. But it is the line that makes everything in perspective "my safe place" because yes, it is the idea of a grandmother than brings safety to children, the place where there are no rules, where candies are in abundance - and so it warmth. Obviously this is a wink to the ongoing war currently in Lebanon and all the upheavals we are all experiencing - which make it a double or more when it comes to children. So yes, it is about war, and no, you don't get to say it plainly. Smart move.
