I saw this ad in two languages, and neither are interesting, both forgettable. The above is the Arabic, the English is just as bad, the ad goes "all the coffee... at your house". Thing is, they did book ad space for this, and well, I guess this whole "at your house" thingy is some coordinated campaign judging by their Macchiato instagram effort (here).
Well, I am exactly this kind of product's target audience, and feel myself totally unmoved. So yes, we do instant coffee - make that several cups - but what's the addition is this bringing? Emotionally? Or on the "daily slice of life" level? Or even on the price-point level which is crucial to the Lebanese at this point? Considering the above, this leaves me underwhelmed,