Smart. Well, yes, that Smart, and no, not that one. I know I am throwing a riddle but hear me out. Smart now comes "in every size". Straight, concise and to the point. No gimmicks, no over-creativity, no head-scratching. #1, #3, #5. To note, this is not your usual "Smart" car but rather an all-electric crossover developed through a joint venture between Mercedes-Benz and Geely (because yes, did you know that Smart was engineered by Mercedes Benz?).
So as I said, the previous Smart models need not apply. And the original brilliant campaign which turned every flaw in Smart as an asset does not work here. Case in point? One of my top 10 favorite ads: The sky is the same size in all convertibles.
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