Well, the 90s called and they want their ad back. Ras al Houssan is back into the saddle (no pun) to offer us a pre-Ramadan ad (notice the lantern and the hanged moon etc). "from one generation to another, the taste does not differ" (yes, it is shorter and also rhymes in Arabic). After a fiasco (here), one which is better (here), Ras al Houssan is continuing its blitz of ads. To be honest, considering its end target audience the ads is not bad. Old man drinking tea after the iftar etc. And even the line is also appropriate even if honestly this style of "rhyming" dates back to the 90s. At the end of the day, and this is something Mohamad Haidar spoke about, the digital part is so totally misaligned with the OOH, which makes this a bit confusing.