Budweiser, which tanked in sales to the tune of 9.2% (well considering its sister brand Bud Light went down 24.6% that's no biggie after it displayed an ad for trans model Dylan Mulvaney in 2023), is now back to its American roots. Featuring nothing but American "icons" in their ads. A horse, an eagle, famers in caps and obviously Pegasus. Pegasus who? Well never mind, there is just this horse with an eagle on top of it jumping over a log - wait, the best part? The "I'm not crying, you're crying" comes when the farmers go "“You crying?” one asks. “The sun’s in my eyes,” says the other.
I am sure Kid Rock is not shooting any more Budweiser cans like he did in 2023 after this the Mulvaney ad. And so here we are. I need however, to give credit where credit is due with the brilliant "made of America" final line. Not made in America, made of America. That's one brilliant move here.
Now ask any average American about the name of the winged horse and then come back to me without having "the sun in your eyes" from laughter.
See the video here.