"We didn't skimp on the content, we skimped on the price", "smart price, smarter choice". So goes Bonlait, in two ads focusing on what matters most to consumers - the price. The ad also showcases two different kinds of products, the regular yoghourt box and the milk drink in a bottle. Probably the only issue with the ad is that the brand does not show immediately (had to look at several ads on the highway to end up deciphering the name of the brand. This being said, the campaign is aggressive and plastered on a lot of places.