Bjorg is a niche healthy product. Bjorg barista is an even more niche product. Yet, the campaign is so incredibly aggressive on too many outlets to count. Gutsy move. The ad in itself is a bit safe, with "what if organic got this foamy" - again, the product is not mass, and especially now in Lebanon with the crisis still going strong, it might target very - as in very - specific audience. Still, here we are.