Here's a typical example of me supporting a cause but hating the ad. The latest It's Her Way ad - a movement about reintegrating mothers into the workforce - and one I support wholeheartedly, is actually somewhere between silly and horrific. In Arabic the proverb goes "the mistake of the good one is equal a thousand" - thousand is a bit low when compared to this "offending" (a word coined by a working mother who saw the ad) end product.
So the message is "let's lift the weight" and - yeah very creative - a weight has to be lifted. Honestly? I thought this was a redux of the Polo "small but tough" Terrorist ad (here). I thought she detonated the car herself or what not. But no, the "creative" is that we need to alleviate the weight thrown on her and basically stop her from losing 130,000 USD because she dared to become a mother.
See the ad here (if you really want to be offended).