Well, festive spirits ahoy, and this time out in the open. Intrigued? Well, Vivad just went all out celebrating OOH (Out Of Home) with some of Santa's HOHOHO in tow. Integrating your product in an ad for a special occasion might be one of the most difficult tasks, but they just did it indeed. Apparently this comes from the creative minds of Joe Fish. A festive one indeed. And right bang on product wave.