Ah! Joefish helps Promarché pull a good one. Well, sorry if the image above spoils the fun, but the original idea does the supermarket a good service. Actually it starts off... at dinner. A family gathers over dinner, with the usual family banter - a full table, convivial hosts, the patriarch and matriarch of the family, the embarrassed son and his wife, the stereotypes... and the missing daughter... Who shows up with a dessert. Only to find that all the double-entendre was actually because they felt so much at home, at Promarché... Because "home is where you feel at home". The cast is very fitting, everyone is natural, the setting works until the ultimate reveal, and yes, it does work within its context. At the end of the day, Promarché is a supermarket... which goes back to one of the characters saying "what? you think am a supermarket?". See the ad here.