Interesting, McDonald's has a new offer, the reason I say "interesting" is because lately McDonald's has been trying to promote "statistics". Hear me out. The last McDonald's ad that made a splash was the one below:
The ad goes that 92% of the burger in question has been made in Lebanon (apparently the missing 8% is the sauce and the pickles if you want to know!). Many people questioned the ad, the statistics, the authenticity, the products, and everything else in the ad. Sure, you might say any advertising is good advertising if people are talking but truth be told this is more complicated. Side note - as far as I know Lebanon has some excellent pickles.
So with them going Shutterstock royalty free (
here) and the mix of the ads above, there seems to be a bit of a dissonance somewhere. Still, for them to go "Twogether" and make the creative effort earns them bonus points.
