Did Maliks finally stop its silly riddle and managed to actually impress us with a good ad that works? Heaven help us, it did. Because after so many flunks and oddities and let-us-get-on-your-nerves-one-more-time for the festive season, Maliks found the exact concept which - not only "made you look" but actually has a smart element in it. The trick? MlKs Holiday Gits and underneath *you knew it without AI :) - and there you go, indeed you know the logo, even with letters missing (fun fact, the mind is trained to read the first and last letter of every word even with letters missing and inverted - here) and Maliks knew how to invest in this redeeming itself after what honestly a horrible year communication wise.