Le Mall just went totally out there for the festivities. In a very fresh execution brought to us by Joe Fish, the campaign goes for those young, and young at heart, because honestly, who wouldn't love to unwrap anything on Christmas time? More points when the whole thing is an experience can cherish for a long time because well, Le Mall, does tend to have something for everyone. It is great to know that conceptual effort was injected there along with the correct size of festive elements without, thankfully, overdoing it or going back taste. A warm branding effort which is much needed on these difficult times.