Well, if you already have an ad, you reheat it for the festivities. Kritika "you can't stop" (which I previously said it reminds me of Pringles) is back with "you can't stop even during the festivities". What did not work gloriously the first time around, actually found its correct footing this time. Oddly this does make sense in the festive season - we tend to eat more mixed nuts than regular food. So here we are, the ad works actually and it feed (sorry for the pun) on our most basic instinct of hunger.