A long time ago, there was a Bata ad which went "pour ceux qui croient toujours au Pere Noel, pour ceux qui n'y croient plus, pour ceux qui veulent croire encore" (for those who do not believe in Santa Claus, for those who no longer do, for those who want to believe again) featuring shoes for little children, adults and and elderly respectively. Well Hedgehog is too young to even know about that ad, but this is not too far off from the idea behind this ABC mall ad "the season to be young" which used the same creative concept that well, even elderly people and adults can enjoy the presents supposed to be for the kids. Not that the ad is copied or anything, far from it, and yes, the joy is indeed all around (even if I'd argue that gifting a child a drum set might not be advisable). The ad does work its charm - in a season that did not see many breakthrough hits, this might be just one. See the ad here.