"All Eyez on me" titled his album the late Tupac Shakur, but LTV is far - very far - from this with their "all eyes on us" which works very well for a TV station, because this is exactly what LTV is. Apparently all this is to launch their new grid with some heavy weight presenters - though the image is a bit reminiscent of "Real Housewives" season launch. The line also works as a double-entendre because "all eyes on us" means everyone is watching us. And it also implicitly means, everyone is trying to see how far we can go. Interestingly, the ads tend to cover the Kesserwan part of the highway but it stops there and does not seep to Beirut circuit.