Wow, the 80s called and they want their teaser/revealer back. But here we are, another November/December and Abaad (as well as Kafa!) are both on unipoles and billboards and digital OOH. Well, a friend and myself have a theory how come they choose these times specifically when other billboards are a bit more Christmassy... We think it has to do, not with visibility or awareness, but rather with spending donor budget before the end of the year. I went back to my archive, and it is amazing that both Abaad and Kafa both show up in force in November and/or December - no matter the year. Still - the other issue with this ad? A teaser/revealer. Seriously? And the issue is that the revealer was poster while the teaser was on so many other billboards. Yes, as if confusion is not enough. So - to recap: The teaser goes #name_it_right (in triplicate in the same space!) and the revealer goes "no concealing, this is not an assault on dignity, it is a sexual assault, #name_it_right to judge it correctly" and in smaller character "change the sexual assault law".
Well, yes, the ad does try to say a lot - if we add to it the picture of the scotch-taped woman (which could have come from the Paris Fashion Week but am digressing), with a lot of words attached, but also - as mentioned - a teaser/revealer as well.