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We are a far cry from Fattoush pas a mon pote, but again, different times, different audiences, different ways of talking. Spicy is in fashion, well, the ad is very correct when it comes to art direction - red is indeed spicy in terms of colors (and appetite-opening - also a known fact), the model stands her ground in terms of self-confidence. "Savor our new items collection" - as if they have a clothing brand as opposed to a food and beverage chain. Does the ad work? Apparently many people still flock to Zaatar w Zeit, not just older clients but also youngsters as well. So I guess some of them will try those spicy new menu additions.
For good measure, below is the classic Fattoush ad - dated 2010. Before the logo update by Nineteen84.
