Remember Tannour el 3asr? (here) - well, they're back assuming they ever went away. Their first ad was cheesy - but it looks like totally straight-faced when compared to these new iterations. "Easy to digest, but you are cuter" (cuter in Arabic is "ahdam" which means easily digestable). "On the scale, I now feel safe" (safe and scale rhyme in Arabic as "mizen" and "amen"). I told you from the get-go, this is difficult to swollow, or digest, and the ads are certainly not calorific (which is a good thing I presume for the brand). Still, whomever is doing this is doing rhyme crime so better stop.