Well, the ad dates to March 2024, as to why it only appeared on my radar now is a mystery yet here we are. An ad that does what is is supposed to do, but to be very honest, the copy is so flat - I mean for 15 seconds it goes on and on with little or no enticement. The ad is well produced this is for sure, is it creative? Well, should it be? (I am serious maybe too creative and loses what it is supposed to sell - a Proustian madeleine that takes you back in time, but make it cheese). The production value to be honest hides the rest of the flaws, which is good, because the rest leaves much to be desired. Also, "our cheeses bring us close" (or gather us depending how you will translate it) is really not it. See the ad here.