Remember that stupid ad by Kiehl in 2020? (here). Here's a better one - not perfect - but a much better one. First major major props to Sign and Sip, the first cafe which deals with sign language. I am not deaf, but I am certainly hard of hearing (I also do not listen, but that's because I am stubborn - different story). They also have sign language workshops (here). Now the ad in question, featuring Yara Bou Monsef is here. As I said - marginally better than Kiehl - even if not perfect. But still, an effort was definately made, and again Sip and Sign - as someone who has acute hearing impairment - totally has my vote.