Monday, October 20, 2025

Ras al Houssan tea - just make it upscale

Ras al Houssan tea is going upscale with a new "wellness line" supposedly for digestion. To make their point they use Latinized Arabic (which originated when chat systems did not have Arabic compatibility so people used Latin letters in Arabic spellings), as they advertised their "laxative" and "digest" tea options. The line if you want to know reads "after eating we need to digest" - ignorant me is not aware if this is a public figure in the ad or not (because "public figure" means anyone these days with all due respect to the person in the ad - UPDATE: The influencer in question is Karen Wazen). 

It is interesting that a tea company like Ras al Houssan is punching above their weight and repositioning with something much more upscale. Maybe choosing a different name would have made this more digestible? (no pun!)