Look, sometimes it's not really creative let's face it. And sometimes "not really creative" is what is needed. So, and I know this is sacrilegious, pasta is pasta (if you know how to cook it I guess, and again, just my opinion), and for this specific pasta - the name wins by a mile.
Which I presume is the only creative part in the ad. And yes, "nonna" is grandma in Italian - hence the wink to families and affection and all. Pity it was not explained because honestly not many Lebanese know this. I think with a better selling line, this would have been a smash, as is - a small wasted opportunity.