I am all for good causes. This one leaves me a little confused. But perhaps maybe I am not the target audience hence me not being sensitive to a certain angle here. "Dare to do an early (breast) scan, dare to believe in your femininity, breast cancer". I am not sure why this angle specifically was chosen. But once more, I am not the target so perhaps I have no idea how women think about breast scan, and how much this makes them feel un-feminine. If this is the case, good on them. Because then it would make sense to the women not wanting (or daring) to do the scan. Otherwise, I found it strange.