Remember Aïla? (here) Well, no longer the new kid in town. Interestingly, and I don't know how trademarked is that but LU already has a "Le Petit Ecolier" cookies (the small student). So Aïla doing this with the same name is a little, odd if not illegal (again, no idea if the name can be used). To give credit where credit is due the train idea is actually nice, what I don't understand is why "back to school is a dream". Dream for whom and in what sense? But then again perhaps the people targeted in this ad know better?