Not to confuse with the other "one touch".
The event was apparently coordinated by "Artists and more", also the text is from their page: "Over 200 crew members, a massive lineup of Artists, and just 4 days to build it all, 100% A to Z by @artistsandmore. Projections, holograms, lasers & special effects turned this launch into Lebanon’s most futuristic corporate event, marking the start of our Live Experiences department now serving 20+ countries."
To be clear, I was not invited to the event, nor was I seeking to (apparently I am not even on the level of 800+ guests, but I digress hihi).
So what's my point?
Judging from the photos, the event was a total smash. Good for them.
Now, let me tell you this story:
A long, as in eons ago (early aughts), Cafe Rio entered the Lebanese market with a splendid ad.
It had wonderful story telling, hilarious details (a crocodile on the customs?), an sky high production value, a totally wanky cast.
Within a week, brand recognition among customers was 95%. Unheard of.
The problem? Rio was still in its testing phase. People bought Rio Cafe, disliked the taste and stopped buying it altogether. Rio went through an uphill struggle to regain consumer confidence.
So, again, why am I saying this?
On my Linkedin post about the atrocious ad for Nok Nok yesterday, comes this comment from JC Abi Saab: " That their call to action on the app should have been tested through a Beta period. It freezes. It does not send the verification code. Bottom Line: Failure in the story, on the promise and in the seamless experience itself." Apparently, the experience (or lack of it) was also shared by several other people.
So launching such a massive event for an app which apparently has not been tested rigorously will have a detrimental effect on consumers.
Just remember Cafe Rio.