Monday, August 18, 2025

Pikasso x AGA ADK, The Unseen Ads

 

A good initiative is a good initiative. The visibility results elude me though, but someone is trying, and the "someone" in this case is Pikasso and AGA ADK. According to their own text "In Beirut, many independent workers depend on small paper flyers taped to stairwells and street poles to find work. A phone number. A skill offered. A lifeline in an economy where poverty is near 44% and unemployment around 45%." 

Having documented many of those in my ArcheWALLogy project (here), I can assure you that rain soaks them, sun makes them unreadable, more often than not they are posted on top of one another. In effect making them unseen, when they are sorely needed as a lifeline for people who just want to be "out there" to be able to get clients. 

Apparently the initiative by AGA ADK x Pikasso has a  name "The Unseen Ads". at least the initiative places back the billboards very close geographically to where the original flyers were posted, to keep the geographical reach intact. Again to quote them: "Because when visibility means livelihood, giving someone the right stage isn’t just design; it’s dignity."

Because yes, many people just want an honest income as opposed to resort to begging.