Remember that corny Almaza ad (here) for the summer? Beirut Beer, for once did not seem to be answering them, but rather branching smartly on their own: A trilingual welcoming ad for all visitors and expats coming to Lebanon, dignified, smart, and quite friendly. Now, not to rain on their parade, but I personally would have modified all three ads to "we are pleased and honored to welcome you to" (because then Beirut would be both the brand and the city). And yes, it works in all three languages (this is the copywriter in me speaking).