So Navleb has an ad... It centers around the missing Toufic. Bit of a convoluted story, with a demonstration, old convertible car, cellphone navigation, and a semi-retro production feel to match. OK, the product is indeed a cell navigation app to avoid you ending up on the stairs of Ain El Mreisseh (no, seriously, here). Well, the ad's final message is "keep an eye on your loved ones and your car" because apparently Toufic was caught lying as to where he was (the scorned granny gives hm his itinerary from town to town - apparently there is a GPS tracker in the car?). The ad does have a bit of a charm truth be told as well... with the few notes of La Thizi Kbouch el Touti (from the inimitable Melhem Barakat here). See the film here.