Najjar is advertising everything everywhere all at once, no, really. On the highway Najjar is plugging so many products, one is forgiven no longer knowing which - ground coffee, capsules, cold brew, raqwa, and there is more. To the credit of Najjar, all ads seem to have drunk from the same fountain, meaning all of them seem creatively unified (basically just people enjoying coffee, different people, but still). The problem is that it all makes the ads indistinguishable. I could not, in a moving vehicle, for the life of me, know which is which. Still, coffee is coffee and as Najjar itself signs "whenever there is coffee there's Najjar".