Let us be honest, just type "coffee cup as alarm clock" and the images will come flooding through. So yes, it has been done before, but heck, it is still cute. And the yellow background is indeed catchy, and the price is unbeatable honestly. All of this is to celebrate McCafe (which unsurprisingly is inside your McDonald's branch), and its latest offering for a morning morning coffee. "Wake up, Fuel up" - and yes for a campaign all over town my image is corny, but live with it!