Is it ugly? Yes. Very ugly? Also yes. Do I want 2 Hagen Dazs for 3 USD? Please yes.
As I said, this is a strange one - the ad is very meh in terms of design. Basic. More basic that the fast food restaurant ads. But it works like a charm. You can already taste the chocolate coating (with apparently almonds inside) breaking into your mouth to reveal the rich ice cream - with enough consistency but also lovely to crunch (yes, I do not lick ice cream I crunch it). Great, now I really want 2 Haagen Hazs - forget the price - just 2 Haagen Dazs!