Bonjus seems to be, well, cool. Of course when one thinks Bonjus perhaps the pyramid juice box that comes to your mind, but the empire is much broader than that, it includes juices in several sizes and packaging and a whole division for ice cream. A long long time ago (no, in a galaxy far far away :) ) there was a "Bonjus lick" - لحسة بونجوس - campaign for the ice cream part which was such a total disaster. But hey, let us leave that in the past. Today, as I said, or rather as they said, Bonjus is cool and goes all out on a major campaign everywhere. The idea is simple, you put "since (date of birth of the person in the ad)". Works like a charm. But there is even an Easter egg everyone missed, the ad that said "Cool since 1962" - is actually the real date of the creation of Bonjus. So that was done with a very smart wink to history. But one that might have gone amiss. Refreshing indeed. Or actually? Just downright cool.