I think this is alarming. OK, last time Pepsi did a car draw was in the mid 90s for a convertible XJS Jaguar (the rumor goes that it was won by a Syrian worker who owed money to his boss, the head of a petrol station and the boss forgave the loan as long as he got the car, which he did). But mid-90s was a time when Coca-Cola was about to enter the market in Lebanon so Pepsi was protecting its market and here we are now, Pepsi is offering a car - again. A hybrid Hyundai Elantra 2025, however with Coca-Cola now being not present in the market, one wonders why the offer. This leaves us with - a severe dip in sales? Pepsi trying to stimulate its audience at the gates of summer for them to buy or buy more?
Again with Pepsi having the market almost totally locked, one wonders why they are cajoling their audience and doing such an offer. Because apart from the above answers, there are very few options. Unless Hyundai has too much stock? Oh the copy is a bit corny this being said.