Master - now with gifts

I have problems believing Master has issues shifting its large size crisp bags. Sure like with everything there has been a case of shrinkflation (Gandour as a case model - here) but it does contain quite a bit of potato crisps for 1 USD that being said. Yet, as with Pepsi as of late (here) they felt compelled to include lottery items to encourage people to buy the bags. Children and parents I presume. Which is interesting - maybe Fantasia having had a campaign on the streets lately (here) was a compelling sign?