Remember Boulos? (Here). Well, Boulos was trying to expand from "oil" to "mouneh" - and in their case the step was a small one as it made sense. Now, I know on paper, a company selling nuts is moving from nuts to peanut butter sounds the same. For some reason I find it incredibly more complicated. To begin with the concept of peanut butter is not popular in Lebanon as it is in the US for example, also, the company is moving from a "bag" product to one in a glass jar, oddly this seems very off. Sure, they do gain from their name notoriety, and the "peanuts/nuts" association. I still think this is a bridge too far to cross though.