Have you ever liked an ad "just because". Well, meet Caparol - the German paints. Do I love it? You bet I do. Why? Go figure. There is something so inherently innocent in the ad, an elephant-shape made out of brush strokes with a tail in the shape of the brush itself. Something almost childish, with the colors joyful - and boy do we need joy - and all of this on a yellow background. What's there not to love? What's there not to notice? So here we are - a feel-good ad without too much concepting, research and twisted ideas.
