Boulos, trying further to go out of olive oil.

Remember this piece about Boulos? (here). About how they are trying to branch out from their original "virgin olive oil" positioning which they hammered people with for decades? Well, it seems they are trying further bless their heart. Somehow though between "60 years" "new look" and the product(s) the ad is all but single-minded. However, and I still stand by this, the step between olive oil and home products (pomegranate molasses in this case) is not only small, but marketing-logical. So to me it all makes sense (oddly, and also as I said prior, Castania going from nuts to peanut butter was an oddity - here). Now, Boulos realizes its previous "error" and now says "not only oil but (insert product) too", knowing this is the original idea people associate them with. Still, a good move.