Tawfeer, which labels itself as "a discount concept for FMCG retail where the consumers find all their basic shopping needs at cheapest price in the market", has two lovely ads - with one "with Tawfeer, your goodness/generosity increases" and with the other "with Tawfeer, your gatherings are more plentiful". With very minimal visuals, that completely translate the idea(s) via sweets/coffee cups, you immediately get it. So more is there to ask then? Honestly, not much. Lovely double whammy.
