After a long long hiatus, Fantasia is back on the advertising scene. But there's a catch.
Let me explain, they are launching hot flavors. So their line is a twist on the Lebanese expression "3al helwe wel morra" (on for the sweet and the sour times - like you know, wedding vows) except they twisted it to "3al helwe wel harra" (on the sweet and spicy times). The problem? The ads only work as a tandem, yet their ad buy sometimes splits them so you get "wel harra" solo or "3al helwe" solo which basically only makes sense if you have seen both ads together.
Still, after such a long time off it is interesting to see Fantasia back in action.