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Snips has a new ad! For its pretzels. Here. The ad mixes and matches some of Lebanon's most known influencers du jour - Ely Chemaly (no relation), Arze Chidiac, Naim Halewe, Gaelle Khoury to name a few... It is well shot and nicely directed - Chady Hanna apparently did the honors - and, for some odd reason it has a distinct 80s/90s flair to it (which I love). The copy is a bit uneven to be honest, but on whole it is a very entertaining experience. Oddly the whole thing revolves around "what's its name?" or "whatchamacallit" because pretzels is not exactly too known in Lebanon. Side news: There is already a chocolate called whatchamacallit (they were briefly present in Lebanon in the 80s mind you).