So it seems Roadster grabbed itself a Tiktok Award! The whole thing - a first for the region actually - happened in Dubai. You can catch the whole thing here. Roadster actually seems to have been a bronze medalist for its campaign "You Be The Judge" orchestrated by TBWA\RAAD, Lebanon - in case you wish to have a refresher at the wonderful self-depreciating campaign please look no further than here. So in a country where we just had a ceasefire, it seems our creative juices are always there. If I understood correctly from Linkedin this comes from the desk of Georges Kyrillos and his teams there (am thinking Jad Chidiac, Maya Nassif, Hiba Shmaysani and Mira El Fil) . Always a refresher to be validated by the industry I guess!