Pandora has a Christmas ad. So far nothing unusual. Women (and even men) flock to buy bracelets with charms from the brand during the holidays. But let us be very honest here, and I am speaking as a liberal for whom a lot of things are "OK, whatever", the models in the ad are dark-skinned. And in Lebanon, you are only dark-skinned if you are the househelp. Once more, I am trying to be both open-minded, but also very pragmatic. Almost every summer there is an issue at resorts - can the maid be admitted as well, and if she does can she use the pool like anyone else? I know I am not inventing these issues, these are part of the Lebanese society want it or not. And sadly, one cannot be too avant-garde while trying to sell. Someone just told me "I love Pandora, but now if I wear it I would be the same as our househelp as per the ad." I truly do think Pandora did a misstep here. Nothing that two light-skinned models cannot fix. And again, take it from a liberal, sometimes the market is the market.