Well, at least this makes sense. Basically a brand changes its logo when it is either changing its product line, its target audience or its market (geographically or otherwise). Jaguar changed its logo, to do precisely that. Their vision however is clear, they want to go totally upmarket more than doubling the price of their cars, launching newly designed models, going EV, and reaching out to the more affluent clients. The strategy mind you is not unheard of - when Tag Heuer wanted to shed its cheap image and go totally upscale to reach a new clientele, we suddenly had much-better designed watches, with the price to match (and a wonderful "success. it's a mind game"). Skoda did it too mind you with its now study case "Skoda, no really skoda". So other brands have done it, why can't Jaguar?
Sure, a lot of people are revolting design wise, but these are the same people who went up in arms against Balenciaga when, honestly, they couldn't even afford their products in the first place. So let's put it this way, unless you have the funds to buy yourself the new upmarket EV Jaguar models, your opinion doesn't count. In the immortal words of Rachel Green (played by Jennifer Aniston) in Friends "no uterus, no opinion", because honestly, the new Jaguar is simply not talking to you.
Get over it.