Sunday, November 17, 2024

And let the AI ads floods begin!

Coca-Cola (here).

Mango (here).

Well, so here we are. The flood has begun! 

Apart from the question is the ads look good or not (Coca-Cola does not mind you), that's it - it is indeed the beginning of a new era. All brands combined will jump on the bandwagon. If it works or not, looks realistic or not, is well-received or not, is beyond the question. AI is going by leaps and bounds daily. Each brand has a different logic to do what they are doing - experimental, cost-saving, easily-generable or whatever all else. The result remains the same - the era of AI generated ads are here, for better or for worse. I will withhold my judgement at this point - perhaps this is just the beginning so the lack of narrative might be expected, but I still don't see anything worth writing home about at this point.